The Flywheel
How GleanProof creates compounding network effects, defensible moats, and organic user acquisition that accelerates with every verified recovery.
The Recovery Flywheel
Each step feeds the next. The cycle accelerates over time.
Merchants List Surplus
Restaurants, grocers, and institutions publish surplus food at discounted prices.
Consumers Rescue Food
Buyers discover and purchase, creating verified transactions.
Verification Records Created
Every rescue generates RF-100 proof — building the trust ledger.
GleanScores Rise
Participants earn trust scores, making the network more reliable.
Registry Grows
Public record expands, attracting regulators, nonprofits, and enterprise.
Network Becomes Standard
More participants = more data = more trust = more participants.
Five Defensible Moats
Each moat reinforces the others. Together, they make GleanProof nearly unreplicable.
Data Network Effect
Every verified recovery makes the scoring model smarter. More data = better fraud detection, better routing, better predictions. Competitors cannot replicate this without the same transaction volume.
Verification Standard Lock-In
Once merchants earn RF-100 certification and consumers trust GleanScores, switching costs are enormous. Reputation is not portable.
Registry Permanence
The Global Recovery Registry becomes the authoritative record. Regulators and auditors reference it. Being absent from the registry becomes a liability.
Multi-Sided Platform
Merchants, consumers, nonprofits, volunteers, enterprises, and regulators all need each other. Each new participant makes the network more valuable for all others.
Regulatory Gravity
As municipalities adopt GleanProof for waste diversion reporting, compliance requirements pull more businesses onto the platform.
User Acquisition Strategy
No single channel. Five organic flywheels working in parallel.
Projected Channel Mix — Not Yet VerifiedOrganic Network Pull
Consumers discover surplus food and tell friends. Merchants see demand and join. Zero CAC for both sides.
Nonprofit Partnerships
Food banks and shelters onboard their donor merchants to receive verified donation records.
Municipal Mandates
Cities requiring food waste tracking direct businesses to GleanProof for compliance.
Enterprise Top-Down
Corporate ESG teams mandate GleanProof across their restaurant/retail locations.
Faith & Community
Churches and community groups launch recovery teams, pulling their networks into the platform.
The Key Insight
GleanProof does not need to outspend competitors on marketing. The verification standard itself creates gravity. Once regulators reference it, enterprises require it, and communities trust it — the platform becomes the protocol.
The question is not “how do you acquire users?” It is “how do users NOT end up on GleanProof?”